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Article #53: Understanding Consumer Buying Trends - Building Dynamic Product Lines

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The ability to detect trends and to doesnt require you to be trendy. It
interpret that knowledge can tell you requires disciplinemake it a habit to
what consumers want now, but also help research trends daily. There are many
you predict what theyll be looking for avenues you can use to help you research:
tomorrow. This can really give a retailer Most major search engines offer keyword
a big edge, particularly when it comes to tracking tools that show you how many
selecting product lines. people are searching for a given item.
What is a Trend? Worldwide Brands offers a Market Research
A trend is not a group of popular items Wizard that can show you how likely a
that everyone is buying. A trend is an product is to be successful based on
expression of what matters to consumers market statistics.
at the momentits a sign of what theyre Consumer magazines and websites are great
excited about. A trend can actually give sources for gathering information.
you many ideas of what products might be Check out trade shows, associations, and
popular in certain groups. The trend publications. Though trade publications
towards natural living, for example, tend to be pricy, the information in them
could inspire a whole line of products is the result of millions of dollars of
because thats what people are concerned research and projects out from 12 to 18
with and are thinking about. And trends months, which really gives you a jump on
grow and evolve and morph, but they have buying trends that havent even evolved
rhyme and reasonunlike fads, they dont yet.
just come out of nowhere. The media can provide some really
Trend Analysis valuable trending statsnewspapers often
Lisa Suttora of defines trend analysis give numbers and demographics. Look for
as looking at a definable group of indicators of growth and decline. You
customers that you can get coming back want to get in on the upswing of a
time and time againYoure not sourcing trendnot when its on its way out.
products in a vacuum, because you know Document everything so that you have it
exactly what types of products people are all in front of you and dont forget
looking for. Though it may initially take anything important when you sit down to
you more time to study market trends in analyze the results of your research.
the beginning, it will save you a lot of The key is to be consistent and do your
time in the long run. You wont be trying research daily. Says Suttora, Trending
to figure out why you cant move products, information is not something you do once
and you wont be wasting money on just and then stopEvery successful business
guessing at what you think will sell. owner is going to continually be
How Do I Become a Trend Spotter? reinventing their product lineon an
Spotting trends is a learned abilityit ongoing basis.






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