| The ability to detect trends and to
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| | doesnt require you to be trendy. It
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| interpret that knowledge can tell you
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| | requires disciplinemake it a habit to
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| what consumers want now, but also help
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| | research trends daily. There are many
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| you predict what theyll be looking for
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| | avenues you can use to help you research:
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| tomorrow. This can really give a retailer
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| | Most major search engines offer keyword
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| a big edge, particularly when it comes to
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| | tracking tools that show you how many
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| selecting product lines.
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| | people are searching for a given item.
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| What is a Trend?
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| | Worldwide Brands offers a Market Research
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| A trend is not a group of popular items
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| | Wizard that can show you how likely a
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| that everyone is buying. A trend is an
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| | product is to be successful based on
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| expression of what matters to consumers
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| | market statistics.
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| at the momentits a sign of what theyre
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| | Consumer magazines and websites are great
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| excited about. A trend can actually give
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| | sources for gathering information.
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| you many ideas of what products might be
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| | Check out trade shows, associations, and
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| popular in certain groups. The trend
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| | publications. Though trade publications
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| towards natural living, for example,
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| | tend to be pricy, the information in them
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| could inspire a whole line of products
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| | is the result of millions of dollars of
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| because thats what people are concerned
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| | research and projects out from 12 to 18
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| with and are thinking about. And trends
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| | months, which really gives you a jump on
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| grow and evolve and morph, but they have
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| | buying trends that havent even evolved
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| rhyme and reasonunlike fads, they dont
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| | yet.
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| just come out of nowhere.
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| | The media can provide some really
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| Trend Analysis
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| | valuable trending statsnewspapers often
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| Lisa Suttora of defines trend analysis
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| | give numbers and demographics. Look for
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| as looking at a definable group of
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| | indicators of growth and decline. You
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| customers that you can get coming back
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| | want to get in on the upswing of a
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| time and time againYoure not sourcing
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| | trendnot when its on its way out.
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| products in a vacuum, because you know
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| | Document everything so that you have it
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| exactly what types of products people are
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| | all in front of you and dont forget
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| looking for. Though it may initially take
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| | anything important when you sit down to
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| you more time to study market trends in
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| | analyze the results of your research.
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| the beginning, it will save you a lot of
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| | The key is to be consistent and do your
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| time in the long run. You wont be trying
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| | research daily. Says Suttora, Trending
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| to figure out why you cant move products,
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| | information is not something you do once
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| and you wont be wasting money on just
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| | and then stopEvery successful business
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| guessing at what you think will sell.
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| | owner is going to continually be
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| How Do I Become a Trend Spotter?
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| | reinventing their product lineon an
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| Spotting trends is a learned abilityit
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| | ongoing basis.
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